“Focusing on the business side of esports, this is a unique course taught from what is considered to be one of the largest and best games’ universities in the UK,” Angela Lawrence, Associate Dean, Staffordshire Business School
The first degree of its kind, the BA (Hons) Esports focuses on the business of esports. You will learn within a practical technical environment everything required to host small and large scale events. Developing your skills for single player and multi-player team events you will create business plans to build teams, create online communities and promote your events through digital marketing. You will also get the opportunity to explore the culture of esports, its audience and fan base as well as a variety of the most popular current game genres. As the sector grows, the ethical and legislative regulations are trying to keep pace, you will learn what is happening in the industry right now and how these issues are affecting the esports environment.
Our customised esports labs include all the latest tournament level software and hardware, to give a real-life esports industry experience. You can study at one of two locations – Stoke-on-Trent or London (Here East at the Olympic Park)