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Dr Richard Oddy

Dr Richard Oddy

Chair of Executive Board

Senior academic Birmingham City Business School

Dr Phil Birch

Dr Phil Birch

Member of the Board ACES

Member of the Board ACES

Dr Florian Block

Dr Florian Block

Member ACES

Member ACES

Michael Holley

Michael Holley

Founding member ACES

Founding member ACES

Dr William Darler

Dr William Darler

Founding member ACES

Founding member ACES

Dr Russell Cowley

Dr Russell Cowley

Vice Chair of Executive Board

Vice Chair of Executive Board ACES

LJ Filotrani

LJ Filotrani

Vice Chair of Executive Board

Vice Chair of Executive Board ACES

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Dr Richard Oddy

Chair of Executive Board
Dr Richard Oddy is a Senior Academic and chair of the ACES executive board.  Richard specialises in the Business and Management of esports, having developed degree courses at both undergraduate and postgraduate level with an industry focussed philosophy.  He is Head of Department for Marketing and Leisure Economies at Birmingham City Business School and is currently working on research that explores the experiences of esports fans at large events.
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Dr William Darler

Founding member ACES
Dr William Darler is a Co-Founder of ACES and a lecturer in Marketing at the University of Leicester School of Business. He has a PhD in Digital Economy from the Horizon Centre for Doctoral Training at the University of Nottingham and is interested in research around video gaming, esports analytics, sports analytics, consumer behaviour and attendance prediction. He has extensive experience using SQL, R and Python for data mining and predictive analytics.
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Dr Florian Block

Member ACES
Dr Florian Block is a researcher at York University's Digital Creative Labs. Within DC Labs Florian is exploring data-centric experiences for the general public as a new form of digital media, in which elements of open data, interactive visualization, digital art, sound, games and storytelling converge to foster rich and impactful civic engagement, in a wide range of societal issues. As a member of the ESL-led Weavr consortium, DC Labs is providing world-class expertise in artificial intelligence/advanced machine learning and data analytics to help transform the way fans experience esports.
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LJ Filotrani

Vice Chair of Executive Board
LJ Filotrani is a senior academic at London South Bank University and is currently a PhD candidate researching broadcast media/journalism in esports. Her focus is EASport's FIFA Series and in particular the UK ePremier League.
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Michael Holley

Founding member ACES
Michael Holley is a co-founder of ACES and a senior academic at Chichester University. He is currently head of department of creative and digital technology. Michael’s main areas of research are focused on the role of screenwriters as producers in drama production, oral history as drama/docudrama, character research through the use of monologues, Irish cinema, and Hollywood ‘mavericks’ of the 1960’s and 70’s. However, he has recently become interested in esports and was instrumental in validating Chichester University's BA (Hons) Esports and has been responsible for bringing in industry experts onto the teaching team such as FIFA commentator Brandon Smith.
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Dr Russell Cowley

Vice Chair of Executive Board
Dr Russell Cowley is a senior academic at Birmingham City Business School and vice chair of the ACES executive board. Russ specialises in the Leadership, Business and Management of esports. Russell developed the course ‘BA (Hons) Esports Management’ at Birmingham City Business School, for which he is also Co-Course Director. Areas of research currently explore experience and behaviour of consumers at esports events
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Dr Phil Birch

Member of the Board ACES
Dr Phil Birch is a senior lecturer in Sport and Exercise Psychology at the University of Chichester. Phil specialises in performance psychology which has led him to explore the psychological demands of esports. Very recently, Phil published a study examining the stressors and coping methods used by elite CS:GO competitors. He is planning to conduct a number of follow-up studies examining the psychophysiological markers of stress in esports. Phil teaches on the newly formed BA (Hons) Esports degree at the University of Chichester and leads a module entitled Sports Science; Flow States.
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